Syfy wrote its own soundtrack to the above spot, touting the NBCUniversal cable network’s Die Hard marathon over Memorial Day weekend.
RELATED: Travel Back in Time with Syfy
Starring Bruce Willis as wise-cracking, go-for-broke Detective John McClane, Die Hard first premiered in 1988 and became a blockbuster, grossing $140 million worldwide. The film also turned Willis, previously known for starring in ABC’s Moonlighting, into a global action movie star.
The franchise expanded into five films, including Die Hard 2 (1990), Die Hard With A Vengeance (1995), Live Free or Die Hard (2007) and A Good Day to Die Hard (2013). Besides Willis, the movies also starred Bonnie Bedelia as McClane’s wife, Holly, Alan Rickman as villain Hans Gruber, Samuel L. Jackson as Zeus Carver and many more through the years.
SVP, Entertainment Networks Cable Creative and Marketing: Jeffrey Blackman
VP, Creative Marketing: Veronica Cepero
Creative Director: Phil Latcholia
Writers: Phil Latcholia, Michael Bellino
Producer/Editor: Michael Bellino
Audio Mix: Dominick Barbara
Graphics Creative Director: Stan Rapoport
Designer: Keith Vincent
Project Manager: Grace Tourville