​BET superimposed colorful motion graphics on top of still photography and video from last summer’s Black Lives Matter protests to create this spot promoting Tuesday’s BET Hip Hop Awards.

The motion graphics are an intentional callback to graffiti, often used as the language of protest.

“Designed with bold neon, spray paint textures and the mixing of black & white and color treatments, the campaign is at once mixtape, love letter and statement of resistance,” BET said in an email describing the campaign.

The network also used some of its idents to showcase hip-hop luminaries from several generations, including fashion icon Dapper Dan and performer and nominee Tobe Nwigwe.

Dapper Dan Concept ID

Tobe Nwigwe Concept ID

The BET Hip Hop Awards air Tuesday, Oct. 27 at 9/8 c on BET.


SVP and Executive Creative Director, Brand Strategy, BETN: Kendrick Reid

VP Creative Director: Adrian Hilton

Director of Production: Karen Goodwin

Creative Director: Mike Williams

Art Director: Jonathan Fouabi

Senior Broadcast Designers: Jun Lee, Luis Moya

Print Designer: Jay Ross

Senior Project Manager: Hershelle Burton

Senior Copywriter: Thembisa Mshaka

Writer/Producer: Fabienne Roc

Co-Writer: Chelsea Alexander

Editors: Sam Padula, Burton Lewis, Lionel Djaowe

Audio Mix: Eric Pfeifer

Project Manager: Taryn Campbell

Associate Producer: Kevin Abreu

Associate Producer Editor: Kevin Saxon

Coordinator, Design Operations: Jessica Hernandez

Project Associate: Damon Williams

Music: “Dior” by Pop Smoke

Tags: bet bet hip hop awards black lives matter hot spots

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