HLN—with assists from agencies Minted Content and Mad Hat Creative — grabbed some moments from its true-crime storytelling to promote its 2020 originals slate. Mentioned in the above brand spot are such true-crime original series as Very Scary People; Lies, Crimes and Video; How It Really Happened: Boston Bomber ; Vengeance: Coworkers and the rebooted Forensic Files II.

The spot was inspired by the photography of Gregory Crewdson, and scored by Syn Music to a custom creepy cover of the traditional English ballad, “Scarborough Fair.”


Client: CNN

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Creative Director: Ned Reid

Marketing Director: Stephen Krill

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Production Resource Manager: Denise Patierno

Post Production Manager: Greg Enfield

Agency: Minted Content

Executive Producers: Lance O’Connor, Edina Sallay

Director: Dan Gifford

Producer: Sarah Haber

Agency: Mad Hat Creative

Executive Producer, Editor: Jonathan Hayes

Business Manager: Eileen Fishman

Agency: Company 3

Senior Colorist: Billy Gabor

Head of Production: Soraia Callison

Music: Syn Music

CEO, Creative Director: Nick Wood

Tags: company 3 hln hot spots mad hat creative minted content syn music

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