Are you looking to take your relationship to the next level? How about wedding rings that also serve as tranquilizer darts? Or a honeymoon to a location that could spontaneously blow up on you?
All of these notions appear as faux ads that evolve into clever promos in ABC’s campaign for new spy-meets-spy series Whiskey Cavalier. The show stars Scott Foley as tough-but-tender FBI agent Will Chase (code name: Whiskey Cavalier) and Lauren Cohan as his new partner, Francesca “Frankie” Trowbridge, who has no interest in hearing his theories about love and life.
The campaigns was conceived and shot by advertising agency Deutsch working with ABC Entertainment Marketing.
“The chemistry and interplay between Scott Foley and Lauren Cohan in Whiskey Cavalier is reminiscent of some blockbuster shows of the past, such as Moonlighting. The show’s creator even describes the series as ‘Mission: Impossible smashes into Cheers.’ We wanted to leverage the comedic, fun side of this series in a fresh, buzzy way,” said Rebecca Daugherty, ABC executive vice president, marketing.
Whiskey Cavalier comes from writer/executive producer David Hemingson (Don’t Trust the B—- in Apt. 23) and executive producer Bill Lawrence (Scrubs, Cougar Town, Spin City) with Warner Bros. Television. Besides Foley (Scandal, The Unit, Felicity) and Cohen (The Walking Dead) The series also stars Ana Ortiz as Susan Sampson, Tyler James Williams as Edgar Standish and Vir Das as Jai Datta.
Besides the above spot, ABC and Deutsch created an entire campaign, including the pieces below:
Whiskey Cavalier premieres Wednesday, Feb. 27, at 10/9 c after getting a post-Oscars sneak peek.
Executive Vice President, Marketing: Rebecca Daugherty
Senior Vice President, Marketing Creative: Jill Gershman
Vice President, Marketing Creative: Val McMichael
VP, Production: Bob Schefferine
Executive Creative Director: Charlie Bowyer
Creative Director: Andy Munsey
Chief Digital Officer, North America: Pete Favat
Executive Producer: Calleen Colburn
Producer: Trevor Alexander
Creative Director: Lesley Coleman
Creative Director: Julie Liu
Senior Art Director: Cat Ogeltree
Senior Art Director: David Mugford
Senior Copywriter: Rachel Ma
EVP, Group Account Director: Matt Matzen
Account Director: Eneida Elenes
DP: Johan Palm
Managing Director: Ted Markovic
Executive Producer: Christoph Kauffman
Line Producer: Tony McGarry
Editor: Ian Paxton
Executive Producer: Adam Becht
Sr. Producer: Lauren Roth
Assistant Editor: Ryan Khoury
Associate Director of Post Production: Austin Meyers
Comp Supervisor: Blake Loyd
Nuke Artists: Mike Reigle, Mani Trump, Justin Pascal
CG Supervisor: Patton Tunstall
Director of Motion Graphics: Kennon Fleisher
Lead After Effects Artist: Luis de Leon
Assistant After Effects Artist: Jonathan Minaya
Telecine: Company 3
Colorist Sean Coleman
EP Ashley McKim
Producer Matt Moran
Mix: Eleven Sound
Mixers: Jeff Payne (Romantic Detonations &L’Espionnage), Ben Freer (S.P.Y Tampon & Dossier)
EP: Melissa Elston
Producer: Imani Franklin