Falling objects symbolize six serial killers in season two of HLN’s Very Scary People.

HLN worked with Santiago, Chile, and Los Angeles-based creative agency Loica to create the above tease, in which the 3D-animated objects represent the subjects’ fall into madness.

Very Scary People, hosted by Donnie Wahlberg, returns in July.


Client: CNN

Executive Vice President & Chief Marketing Officer, CNN Worldwide: Allison Gollust

Sr. Vice President, CNN Creative Marketing: Rick Lewchuk

Vice President & Group Creative Director, CNN Creative Marketing: Whit Friese

Creative Director, CNN Creative Marketing: Sean Houston

Account Director, CNN Creative Marketing: Lara Hurst

Sr. Writer/Producer, CNN Creative Marketing: Hyesung Kang

Sr. Design Manager, CNN Creative Marketing: Brandon Campbell

Production Assistant, CNN Creative Marketing: Jaimee Rindy

Sr. Director, Production, CNN Creative Marketing: Matt Barnett

Sr. Production Manager, CNN Creative Marketing: Nichole Goralnik

Agency: Loica http://loica.tv/

Creative Director: Matias Rivera

Executive Producer: Francisco Chaigneau

Executive Producer: Steve Weinshel

Associate Producer: Catalina Avila

Head Designer: Claudio Araos

Senior CG Artist, CG Director: Juan Pablo Ríos

CG Artist: Diego Durán

CG Artist: Gonzalo Aravena

Designer, CG Artist: Pablo Guerra

3D Modeler: Rodrigo Garcia

CG Artist: Leonardo Alisievicz

Tags: cnn creative marketing hln hot spots very scary people

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