It’s once again time to get ready for some football and to promote its Live TV offering, Hulu gathered its best and brightest – or at least, some people – to brainstorm ideas.
“Give me something, no bad ideas, let’s go,” says the moderator.
“Super Hulu?” says one corporate retreat participant who forgot to apply sunscreen.
“Bad idea,” he fires back less than encouragingly.
“Hulu Bold,” suggests another.
“No,” he responds simply but assertively.
“Hulu Plus Live TV Plus,” says a very reasonable person.
“Yeah, everybody’s kind of doing the plus thing after the name.”
And then for some reason, probably because the spot’s 30 seconds were up, the group lands on the name Hulu + Live TV +++.
“That’s dumb, but we’re going to go with it,” the moderator says.
Hulu created its Hulu + Live TV +++ campaign with creative agency Big Family Table. The campaign runs through November 23 across multiple networks and social media.
Hulu offers more than 75 live channels for sports including the NFL, as well as a streaming library, virtual DVR, Disney Plus and ESPN Plus.
President: Joe Earley
Head of Marketing: Scott Donaton
Head of Creative: Reid Thompson
Director - Brand, Live & Licensed Marketing: Rosalind Pressman
Team Lead, Live & Licensed Marketing: Chie Kobayashi
Associate Live & Licensed Marketing Manager: Jayla Winston
Agency: Big Family Table
Head of Creative: Guto Araki
Group Account Director: Chris Carter
Executive Integrated Producer: Dan Kaplan
Senior Producer: Matt Marty
Creative Director: Eric Manchester, Neal Desai
Account Director: Andrew Haumersen
Account Supervisor: Wilhelm Lawrence
Account Executive: Micah Shanks
Director of Business Affairs: Gabriela Farias
Business Affairs and Rights Clearance: Cindy Lewellen
Music Director: Chip Herter
Music Supervisor: Will Eichler
Production Company: Hungry Man
Director: Dave Laden
Executive Producer: Caleb Dewart
Producer: Tina Densmore
Production Manager: Tyler Bell
Director of Photography: Alan Gwidowski
Editorial: The Den Editorial
Executive Producer: Jennifer Mersis
Sr. Editor: Katie Cali
Assistant Editor: Tony Hurtado
Senior Producer: Jessica Davis
Post VFX: Tribbo
VFX Creative Director: Bibinho Carvalho
VFX Creative Director: Rodrigo Pina
VFX Supervisor/Senior Flame Artist: Rodrigo Pina
Flame Artist: Sergio D’ Piazza
3D Lead Artist: Erick Buosi
3D Generalist: Henrique Freitas, Gabriel Leça
VFX Producer: Rafael Flamínio, Tato Carvalho
Conform: Fernando Diniz
Motion Graphics: Fabiano Iwasita
T.I Manager: Lucas Pereira
Account Manager: Carolina Barros
Color Company: Trafik
Colorist: Ricky Gausis
Sr. Executive Producer: Meghan Lang Bice
Sr. Producer: Phoebe Torsilleri
Audio Post Company: Lime Studios
Audio Mixer: Dave Wagg
Audio Assistant: Matthew Conzelmann
Executive Producer: Susie Boyajan
Producer: Cassie Underwood