Los Angeles-based communications agency Hype has promoted Logan Stoodley to “double agent,” which is a hybrid role in public relations and marketing at Hype as well as creative producing at Hype Creative.
“Logan is the Swiss Army knife more and more creative agencies really have to have,” said Hype Co-Founder and Special Agent Colleen O’Mara in a statement. “Foremost, Logan brings a writerly perspective to every project, a talent we hold as one of Hype’s founding pillars. As an agency rooted in communication, Hype is dedicated to composing authentic voices and compelling stories to reflect the brands we work with. Second, Logan can dissect a client’s brand, assess perceptions and trends and apply his technical acumen to execute for maximum impact. As Hype expands creative services, Logan is integral to that growth.”
Logan’s experience in the entertainment industry spans multiple disciplines, having worked in production, as a script reader, a social media copywriter for the Entertainment Industry Foundation, and even cutting promos for TV Land original programming for a brief stint before joining Hype in 2018.
“We’ve always enjoyed creating fun titles at Hype and ‘Double Agent’ seemed to fit – and crack us up,” said Hype Co-Founder Jessie Nagel, also in a statement. “Logan produces exceptional work across multiple disciplines that used to be siloed in our industry – writer, designer, strategist.”
Launched in 2020, Hype Creative is a boutique design studio that provides branding, design, web development and custom design programs for social media accounts. Hype began to explore creating a formal design division due to an increasing number of inquiries regarding its ability to design social media assets, create marketing packages for independent films, or build websites that exemplified the client’s brand voice.
Logan was integral to the creation of the division, working with two long-term Hype clients during the early days of the pandemic to test the viability of adding creative design services to Hype’s capabilities. Two websites later, Hype Creative launched with Creative Directors Jenne Dixon and Michael Uman.
“I can’t help but appreciate the other implications that come with my title,” Logan said. “Like any good double agent, I have successfully infiltrated all levels of the company, from how we’re applying new IT systems to expanding our productivity workflows to PR to social media to Hype Creative.”