A run of the mill checkup turns into anything but when a criminal visits the doctor’s office for an annual exam in Investigation Discovery’s promo for A Sangre Fría.

The network uses measurements such as a man’s average height, weight, blood pressure and temperature to demonstrate how easily some people can adjust their own vitals.

“Our goal was to play with the title and prove that some killers can really get “cold blooded” when the moment comes,” Investigation Discovery said when submitting to the 2013 PromaxBDA Latin America Awards.

It won a gold for Program Promotional Spot - In-House. Five years later, it still gives us chills.

Don’t miss the award-winning work at this year’s 2018 Latin America Awards, coming November 14 to the New World Center in Miami.

Tags: investigation discovery latin america throwback thursday

  Save as PDF