College football returns to ESPN and this year, the season is set to Imagine Dragons’ new song, Natural. The selection comes from the overall collaboration between ESPN, Interscope Records and Universal Music Group Nashville, now in its fourth consecutive year.

“‘Natural’ embodies the energy, spirit and drama of each team’s journey to the college football playoff, and that is why it was chosen as this year’s anthem,” said Emeka Ofodile, vice president of sports marketing, ESPN, in a statement. “Every year we look to provide a soundtrack that uniquely represents the story of the college football season and the college football playoff to come, and we are thrilled to have Imagine Dragons on board with us.”

Imagine Dragons made the song’s television debut on ABC’s Jimmy Kimmel Live! on Thursday, July 19.

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