Leading up to PromaxBDA’s big international conference, we are taking a look at the speakers, sessions and panels that make the event memorable. Linda Ong, president and brand strategist of TruthCo, speaks about her upcoming session, her career and her advice to industry up-and-comers. Don’t miss Ong’s session at this year’s conference: “Adapt or Die: Millennials in an Age of Chaos.”

Name: Linda Ong

Title: President and Brand Strategist, TruthCo

Could you summarize your session in 5 words? Understand Millennials, understand the world.

What other speaker are you most interested in seeing at PromaxBDA: The Conference this year? The one that inspires me most.

How do you watch television content? (TV in your living room, iPad, Apple TV, laptop, etc.) All of the above.

What do you think is the most important trait of a leader? Relentlessness.

What is your greatest career achievement so far? Changing people’s minds.

What one piece of advice would you give to an up-and-comer in this industry? Kindness is a differentiator.

How did you get your start in this industry? I left the agency world because advertising sucks the soul out of creatives. But I still loved TV.

And for more information for PromaxBDA: The Conference, June 18-20 in Los Angeles, check back at promaxbda.org. Speakers and sessions are being constantly updated.


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