In the latest spot for Hulu’s “Sellouts” campaign, Memphis Grizzlies point guard Ja Morant introduces his line of “couchleisure” on a runway at Fashion Week and he’s a hit!
“I love Hulu and I love the commercials they’ve done with other athletes. To be a part of this campaign is huge,” Morant said in a statement. “The production day was lit and I think you can see that in the final commercial. I’m all about being cozy and the Hulu Couchleisure line is a great representation of that.”
The spot, in which Morant is bedecked in Hulu’s signature green, is running in ABC and ESPN’s coverage of the NBA Playoffs in which the Grizzlies have made the second round against the Golden State Warriors.
Hulu launched its “Sellouts” campaign in 2019, taking a jab at influencer marketing while promoting its Hulu + Live TV service. Hulu + Live TV offers more than 75 live TV channels as well as Hulu’s streaming library, Disney Plus and ESPN Plus.