With deep experience in marketing, brand strategy, design, TV and film production James Sweigert will spearhead business development as the new managing director at animation and design studio Laundry.

He will oversee creative and production management and operations for the studio, which encompasses animation, design, VFX and live-action production. He’ll also nurture existing client relationships and cultivate new opportunities with brands, services and technology partners.

Sweigert will work closely with Executive Creative Directors and Partners PJ Richardson and Anthony Liu.

“I’ve known James since arriving in Los Angeles 18 years ago, and the moons have finally aligned for us to work together,” Richardson said in a statement. “What I’m most excited about is his fresh enthusiasm for design-driven animation and production, but also his understanding of how it is all evolving. Like us, he understands creativity comes down to having fun, so it’s a perfect fit.”

The studio recently launched a new website, and moved into a new space in the Los Angeles arts district.

“Laundry has a sophisticated creative infrastructure, which I’m excited about bringing to new heights,” Sweigert said in a statement “We can achieve great things with our clients by tapping deeper into the existing strengths of this company across the board, and implementing systems that allow us to become more of a strategic partner early on. I’m also keen on what the future holds for Laundry with respect to VR/AR, 360 and experiential work, as well as expanding our live-action bandwidth.”

Sweigert most recently served as executive producer of TV and streaming at mOcean. Prior to that, he worked as executive producer and partner at Nathaniel James, head of production at Brand New School and assistant executive producer at Fuel/Razorfish.

His work includes the main titles for Emmy Award-winning documentary Hawaiian: The Legend of Eddie Aikau about a prestigious big wave rider that was featured on ESPN Films; ID’s for the NFL broadcast of the Super Bowl XLVII; a rebrand for GSN; projects for Game of Thrones; and “Sport in America,” a graphics package for the US Open on Fox Sports.

He also completed producing and directing the documentary film N-Men: The Untold Story about the Northern California skateboarding scene from 1975 through today. It will be released in 2018, with Laundry playing an instrumental role in the post production.


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