Jon Hamm reprises his role as Santa Claus in Fox Sports’ spot promoting the network’s coverage of the FIFA World Cup Qatar 2022 running November 20 through December 18. Also starring in the spot are Ellie Kemper as Mrs. Claus and Tampa Bay Buccaneers quarterback and seven-time Super Bowl champion Tom Brady and songstress Mariah Carey as themselves.

In the spot, we drop in on Santa (Hamm) at his workshop at the North Pole as he learns that “the biggest sporting event on the platform” will take place during the holiday season. Mrs. Claus soothes his immediate anxiety and helps him see that it might be a good thing, so he jumps up to encourage the troops to get to work.

“We’re going to need a ton of stars,” he says, as the screen shows some of soccer’s top players. The spot goes on to show Brady asking “he’s getting kind of old, isn’t he?” as he watches Christian Ronaldo run across his screen, and Mariah Carey rejecting Santa’s request for a song: “do you know how busy I am at this time of year?” And the U.S. Men’s soccer team – including Christian Pulisic, Walker Zimmerman, Weston McKennie, Tyler Adams, Jesús Ferreira, and Yunus Musah – passes a plate of food down a loaded Thanksgiving table just like they pass a ball past a field of defenders.

“The 2022 World Cup is completely historic and unique because it’s the first time the tournament will take place during the holiday season, and our creative campaign featuring some of today’s biggest stars is focused on letting people know just how special this moment will be,” said Robert Gottlieb, president, marketing, Fox Sports in a statement. “Combining the greatest sporting event in the world with the most fun and festive time of the year is a supersize gift for fans.”

Hamm (Mad Men, Top Gun: Maverick) is the executive producer and star of Fox’s upcoming animated comedy Grimsburg, which has already been picked up for a second season.

The spot debuted on-air on Sunday, October 9 during Fox’s airing of Brady’s Tampa Bay Buccaneers versus the Atlanta Falcons.


Client: Fox Sports

President, Marketing: Robert Gottlieb

SVP, On-Air Promotions: Bill Battin

Lead Creative: Gary Van Dzura

VP, Creative: Blake Danforth

VP, Production: Claudina Mercado

VP, Production: Keith Hritz

Sr. Creative Director: Steve Lewis

Director, On-Air Promotions: Meghan de Andrade

Producer: Rebecca Wilmer

Production Coordinator: Lauren Schwartzer

Flame Artist: Kevin Prendiville

Production: Hungry Man Productions

Director: Wayne McClammy

Executive Producer: Rick Jarjoura

Director of Photography: Paul Cameron

Editorial: The Den Editorial

Editor: Christjan Jordan

AE/Editor: Jake Swartz

Sr. Producer: Carolina Padilla, Jessica Davis

VFX: JAMM Visual

Executive Producer: Asher Edwards

Sr. Producer: Ashley Greyson

VFX Supervisor: Jake Montgomery

Flame Artist: Pat Munoz

Production Coordinator: Anne-Marie DePauw

Color: Company 3

Colorist: Bryan Smaller

Sr. Producer: Mario Castro

Audio: Wave Studios

Executive Producer: Vicky Ferraro

Producer: Eleni Giannopoulos

Audio Engineer: Chris Afzal

Tags: company 3 fifa world cup 2022 fox sports hot spots hungry man productions jamm visuals jon hamm the den editorial wave studios

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