With more than 15 years of leadership experience at top global agencies, Joseph Gallegos will join Troika as the brand experience company’s head of accounts.
In his role, he’ll support the strategic growth of the agency as well as its expansion into new categories.
Gallegos will apply his knowledge in advertising, brand consulting, content, design and production to manage, grow relationships and deepen fan engagement for some of Troika’s key clients including Apple, AT&T and IMAX.
“His experience with brands across a wide range of industries will allow us to dig deeper and bring more value to our existing client base through innovative solutions that deepen consumer engagement and grow their businesses,” said Kevin Aratari, head of business development at Troika.
Gallegos previously worked as senior vice president of business development at entertainment marketing and content creation agency Trailer Park, where he helped reorganize, rebrand and grow the company through new clients such as Bolthouse Farms, El Pollo Loco, ING Direct, P&G, PetSmart, Twitter, Under Armour, and Vail Resorts.
Prior to that, he held positions at renown agencies that include Siegel+Gale, FutureBrand, ATTIK, and Saatchi & Saatchi, implementing multi-channel global campaigns and strategic engagements for a diverse array of brands such as AT&T, Diageo, DirecTV, Fiat Chrysler, Ford Motor Company, Fox Sports, Google, Levi Strauss & Co., Microsoft, NBCUniversal, Nike, Sony, Target, Toyota, The Walt Disney Company and Warner Bros.
Gallegos is a sports fan, movie buff, and collector car aficionado who has lived and worked abroad throughout Europe, Latin America, and Japan.