Kim Granito has been named head of marketing at AMC Networks, moving up from executive vice president of integrated marketing and AMCN Content Room, the company said this week.
“Kim is a seasoned creative leader with a proven ability to drive ad sales partnerships, develop innovative marketing opportunities and launch brands and campaigns that drive audience engagement and grow revenue,” said Dolan in a statement.
In her new role, Granito will continue to oversee integrated marketing, creative, production and events, and the digital and franchise studio for AMC Networks’ branded entertainment division, Content Room. Her expanded oversight will include marketing and brand strategy, including media and performance marketing, creative, digital and social for the company’s U.S. entertainment brands. Granito will report to AMC Networks CEO Kristin Dolan and will continue to be based in New York.
“AMC Networks’ collection of distinct brands, premium originals and massive fandoms have endless potential,” said Granito, also in a statement. “I look forward to leveraging the full marketing spectrum to unlock our portfolio’s unique value proposition for both our audiences and partners.”
Len Fogge, who was named AMC Networks’ president of marketing in May 2022, is retiring and will step down next month.
“I joined the company during an exciting and pivotal moment leading up to the launch of Anne Rice’s Interview with the Vampire and Mayfair Witches. I’m proud of the strong team and the work we did to successfully debut this new universe along with campaigns for AMC’s Dark Winds and the finale seasons of Better Call Saul and The Walking Dead. This has been a wonderful final chapter of my career,” Fogge said.
Granito joined AMC Networks in 2011. In her time with the company, she built and led an integrated marketing team and launched AMC Network’s branded entertainment and creative studio, Content Room.
Previously, Granito spent seven years at the company’s IFC network, where she built integrated marketing, digital media and consumer social groups when the network went ad supported, and worked across consumer and integrated marketing to create campaigns for hit series including IFC’s Portlandia and Documentary Now!.
Earlier in her career, Granito held consumer marketing, promotions and strategic marketing roles at Viacom and NBCUniversal, including at Syfy where she was a key architect in building the channel’s consumer-facing footprint and advertiser positioning in-market.