Animal Planet and consumer products manufacturer Church & Dwight collaborated with content studio/agency Bark Bark to promote the Kitten Halftime show during Puppy Bowl XVIII.

Featuring a kitten-sized set, custom dance track, and 15 rambunctious kittens, this digital and linear campaign consisted of a music video, a how-to choreography breakdown, and a meet-the-kittens piece that introduced these adoptable babies to the world.

The campaign also served as an adorable brand integration for Arm & Hammer’s Clump and Seal Slide kitty litter, which the kitties sometimes need to take a little break to use.


Church & Dwight, Group Brand Manager: Rebecca Blank

Church & Dwight, Digital Engagement Manager: Suzanne Reimer

Church & Dwight, Brand Manager: Keith Schrumpf

Wavemaker Managing Partner, Group Account Director: Josh Berman

Discovery Networks, Writer/Producer, Factual: Daniel Tripod

Trail Mix Studios, Songwriters/Producers: Charles Reynolds and Jesse Rugless

Discovery Networks, VP Brand Creative, Factual: Michael Eisenbaum

Discovery Networks, Sr. Production Manager, Factual: Nettie Ferrara

Discovery Networks, Director Multiplatform Editorial & Integrations, Factual: Dominique Vu

Discovery Networks, Manager, Corporate Relations: Leah Weber

Discovery Networks, Account Executive: Jessica Shah

Discovery Networks, Account Executive: Danielle Mullahy

Discovery Networks, Director, Integrated Ad Sales Marketing: Laura Hobson

Discovery Networks, Manager, Integrated Ad Sales Marketing: Emma Denenberg

Discovery Networks, Coordinator, Integrated Ad Sales Marketing: Maeve O’Sullivan

Bark Bark, Head of Creative & Director: Daniel Sattelmeyer

Bark Bark, Head of Production: Tabitha Mason-Elliott

Bark Bark, Senior Executive Producer: David Brand

Bark Bark, Head of Post & Project Management: Ann Daykin

Bark Bark, Senior Writer/Producer: Shaun Patterson

Bark Bark, SVP, Partnerships: Karen Grant

Bark Bark, Executive Producer Post Production: Jason Sheedy

Bark Bark, Producer, Design & Animation: Brad Low

Bark Bark, Producer, Audio: Jeremiah Prescott

Bark Bark, Associate Writer/Producer: Zakeea Ayton-Wright

Bark Bark, Production Supervisor: Desiree Taylor

Bark Bark, Account Coordinator: Kela Lott

Tags: animal planet bark bark hot spots

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