Monica Reimold has joined design-driven animation and production company Laundry as an executive producer.

Reimold, who brings more than a decade of experience in commercials, branded content and new media will oversee sales, marketing, client relations and in-house production operations from the company’s San Francisco office.

“Bringing on Monica marks an exciting new chapter in our San Francisco studio,” said James Sweigert, Laundry managing director, in a statement. “She is one of those rare finds whose enthusiasm and experience in production and business development will be a great addition to the Laundry squad.”

“Over the years, I’ve watched Laundry grow into one of the industry’s premier animation and live-action studios,” Reimold said, also in a statement. “This company has and continues to inspire and push boundaries among its peers. There’s a spirit of constant learning and evolution, which very much aligns with my own philosophy in life. I can’t wait to hit the ground running with James, [Partners] PJ [Richardson] and Tony [Liu] to help nurture long-lasting relationships within the advertising, brand, and tech communities.”

Reimold most recently served as executive producer at creative design studio Ranger & Fox, where she oversaw sales and production. Prior to that, she was an executive producer at Psyop, spearheading projects for Coca-Cola, Xbox, Airbnb and more. In 2013, she co-founded Madre LA, a creative community for designers and developers in Los Angeles.

“With all of the immense talent here in the Bay Area, my goal is to create a universal collective where freelancers and in-house creatives can share knowledge and talent,” Reimold said. “What I’ve discovered over the years is that people in this space tend to unite to help solve problems, encourage one another to become better at what they do, and improve as artists. There’s a hunger and eagerness to learn and I’m excited to make a foothold with Laundry as a pioneer in bringing this community together.”

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