London-based design and animation studio Golden Wolf has opened an office in New York as part of a recent expansion.
The U.S. location goes hand-in-hand with a May 2018 alignment with animation, VFX and live action studio Psyop, which is a minor investor in the company. Golden Wolf has set up shop in the SoHo neighborhood, in studio space adjacent to Psyop and its sister company Blacklist, which formerly repped Golden Wolf stateside.
The New York office will be headed up by two transplants from the London studio: Executive Producer Dotti Sinnott, who previously worked as a senior producer at motion design studio Bigstar, and Art Director Sammy Moore, who was previously a freelance illustrator and designer.
“We are excited to tap into New York’s incredible talent pool to work with the best people across the globe,” Sinnott said in a statement. “Building on the strength of our London team, the Golden Wolf brand will continue to grow and evolve with the fresh perspective of our New York creatives.
Our presence on either side of the Atlantic not only brings us closer to existing clients, but also positions us perfectly to build new relationships with New York-based agencies and brands. On top of this, we’re able to use the time difference to our advantage to work on faster turnarounds and across a range of budgets.”
Founded in 2013 by Executive Creative Director Ingi Erlingsson, Golden Wolf is known for youth-oriented work – especially content for social media, entertainment and sports - which blurs the lines of irreverent humor, dynamic action and psychedelia.
“New York is the epicenter of great design and animation, having inspired our work since our inception,” Erlingsson said in a statement. “We are excited for new opportunities – everything from commercials, branded entertainment and title sequences to music videos, video games, features and shorts. I’m looking forward to seeing the energy that having a physical presence in New York will bring to the work.”
Within the past year, Golden Wolf, worked on projects such as an integrated campaign for Nike FA18 Phantom, a spot for the adidas x Parley “Run for the Oceans” initiative in collaboration with Psyop, and Marshmello’s “Fly” music video for Disney. Golden Wolf also received an Emmy nomination for its main title sequence for Disney’s Ducktales reboot.
“I’m excited about our affiliation with Psyop which enjoys an incredible legacy producing industry leading animated advertising content,” Erlingsson continued. “Golden Wolf is the new kid on the block, with bags of enthusiasm and an aim to disrupt the industry with new ideas. The combination of the two studios means that we are able to tackle any challenge, regardless of format or technical approach, with the support of some of the world’s best artists and directors. The relationship allows brands and agencies to have complete confidence in our ability to solve even the biggest challenges.”
Adina Sales, Managing Director of Psyop New York, agreed:
“Golden Wolf has been a fantastic creative and business partner. Ingi’s background gives him a unique advantage to play multiple roles in the development of a studio well poised for strategic growth. The Golden Wolf point of view is distinctive, fresh and apparent in all their content creation.”