Fox Entertainment Music’s new executive vice president, Mamie Coleman, joins the conversation to discuss all things music at Fox-owned FEM, Tubi and Bento Box and how the team uses music to tell stories and drive revenue across all of Fox’s platforms.

RELATED: Mamie Coleman Named EVP, Creative Music, Fox Entertainment Music

Part of Coleman’s oversight is turning Fox’s original music into revenue creation. Now that Fox has spun off many of its major assets to Disney, Fox has gone back to its scrappy entrepreneurial roots, acquiring Bento Box, Tubi and TMZ and launching a new non-fungible token business with Blockchain Creative Labs.

RELATED: Fox Invites ‘Masked Singer’ Fans to Enter The MaskVerse

As EVP, creative music, Coleman helps oversee Fox’s fun, poppy, electronically-driven sound, which includes mnemonics for all three brands as well as a music catalog of more than 200 original songs, 17 theme songs and growing. Many of Fox’s alternative series are musically driven, including number-one broadcast hit The Masked Singer as well as I Can See Your Voice, Name That Tune and new show Alter Ego.

Coleman has a strong legacy from which to draw: Fox has a long history of emphasizing music in its shows with such programs as American Idol, Glee, Empire and Star and the upcoming country-music series, Monarch, starring Susan Sarandon, Trace Adkins and Anna Friel.

RELATED: Susan Sarandon Stars as Queen of Country in Fox’s ‘Monarch’

[Images of Coleman, The Masked Singer courtesy of Fox]

Listen to the conversation here:

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