Mamie Coleman has been named executive vice president, creative music for Fox Entertainment Music (FEM), said Amy Carney, chief operating officer of Fox Entertainment, on Wednesday.

In her new role, Coleman will lead all music creative for Fox Entertainment, its free streaming platform Tubi, and Fox-owned animation studio Bento Box. She’ll also oversee the creation of original music for promotional and in-show use across Fox properties and beyond and will be responsible for all music creative and administration on Fox Entertainment productions.

In addition, Katy Gavillet was promoted to vice president, creative music, at FEM.

Launched in 2019, FEM has produced a broad-spanning music catalog, including more than 200 original songs intended for sync licensing, 15 theme songs for Fox-owned productions and three new branding mnemonics for Fox Entertainment, Fox Alternative Entertainment and Bento Box. In complementing Fox Entertainment’s growing library of owned content, music created by FEM will further expand business revenue and opportunities for the organization across its owned platforms and licensing out to third parties. FEM will continue to play an integral role in driving equality and inclusion throughout Fox Entertainment by recruiting a range of diverse voices within the creative community to write, produce and perform music for the division.

“Mamie’s creative and business-driven approach turn opportunities into realized success for our music team, and her input and ideas have infused the new FEM brand with tremendous innovation,” said Carney in a statement. “As we look to the future, we hope to continue growing our Fox-owned catalog, and this kind of work requires the imaginative thought process and bold entrepreneurial spirit that Mamie and her team possess in abundance.”

A longtime Fox executive, Coleman has played an integral role in producing and developing innovative program launches, marketing strategies and image campaigns by creating the unique “sound” of Fox marketing. She also has worked closely with TV studios, production companies, major record labels, recording artists and agents to secure talent and production materials for Fox’s on-air promotional campaigns.

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