These three spots from Los Angeles creative agency Ringer muse what life would be like if your head were a television set, and it was always tuned into Bravo.
The fun campaign aims to highlight the network’s programming beyond it’s Housewives franchise, and successfully taps into the passion of its fans, who can’t help but become distracted by all the great content they’re viewing.
“Much like Bravo, our hero is adored by many, but there are downsides to being loved this much,” said Rob Meltzer, who directed the spots.
“The TV Head spots target both our casual and ‘should-be’ viewers in a funny and memorable way,” said Amy Troiano, Bravo’s senior vice president of creative and brand strategy. “They showcase the wide scope of our programming, the passion of our fanbase and the stickiness of our content.”
The campaign is airing on- and off-network, on digital platforms and across Bravo’s social media accounts.
SVP, Bravo Creative: Amy Troiano
VP, Bravo Creative: Quest Marks
VP, Production, Bravo Creative: Tom Bayer
Director, Production, Bravo Creative: Trevor Takahashi
Production Manager, Bravo Creative: Sam Anderson
Print Production, Bravo Creative: Jasmine Rinde
Executive Producer, NBCUniversal Cable Shoot Production: Janelle Albino
Founder / Director: Rob Meltzer
Executive Producer: Silke Thompson
Head of Post-Production: Daniel Elkayam
VFX Supervisor: Elliott Jobe
Editor: Ryan Eaton
Audio Mixer: Adam King