Marian Lee has been promoted to chief marketing officer at subscription streaming service Netflix, replacing Bozoma Saint John. Lee joined Netflix in July 2021 as vice president of marketing for the U.S. and Canada from Spotify, where she had worked for eight years and departed as vice president and global head of music.
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Ted Sarandos, co-CEO and chief content officer, said in a statement. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.”
Lee rises at Netflix at the height of the so-called streaming wars, with Disney, Amazon, Apple and HBO all running services that are competitive to Netflix, not to mention the dozens more smaller streamers in the market.
Prior to Spotify, Lee held various roles at Condé Nast, where she worked at Vogue and other publications. She also worked in marketing at J. Crew.
“Netflix is an incredible brand with the best content and creative teams in the world,” Lee said, also in a statement. “I am confident our most exciting work is ahead of us and I am honored to lead this best-in-class global marketing team into the future, and continue to connect our incredible series and films with audiences around the globe.”
Saint John joined Netflix in 2020 from Endeavor, where she was CMO. Prior to that, she also served in executive roles at Uber, Apple and Pepsi.
Lee is the streamer’s fourth CMO since 2019. Prior to Saint John, Jackie Lee-Joe and Kelly Bennett had served in the role.
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