ITV Creative, NBCUniversal International Networks UK-EM, Paramount Channel CEE and TV 2 Denmark are all in the running for the honor of in-house marketing team of the year at the 2018 PromaxBDA Europe Awards.
Finalists for European out-of-house agency of the year are &Co, BINOMI, DutchToast and HARBARD.
The winners of what are dubbed the Grand Prix Awards will be revealed March 13 at the Rome Cavalieri, during the closing celebration of the PromaxBDA Europe 2018 Conference.
Earlier, PromaxBDA also revealed finalists for a wide range of categories recognizing excellence in entertainment marketing, including campaigns, promos, social media strategies and live experiences.
The Europe Marketing Team of the Year title is currently held by Rai following last year’s ceremony in Amsterdam. Rai President Monica Maggioni will deliver the opening keynote address in Rome.
Meanwhile, Amsterdam-based DutchToast was named 2017 agency of the year.
During the annual two-day summit, Europe’s leading media companies from around the world gather to share in learning, networking and a cross cultural exchange of ideas, as they explore marketing strategies, insights, and innovations fueling success in an evolving entertainment industry.
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