The letters of Fox’s The Masked Singer dress up like characters from the show in Versus’ :15 tease for the show’s 10th season.

The team at New York City-based Versus had just two weeks to design and craft a 3D costume for each letter. By spot’s end, they have all assembled – in order – to announce the return of Fox’s hit franchise.

RELATED: NuContext Helps Fox Signal ‘The Masked Singer’

The Masked Singer – with host Nick Cannon and panelists Jenny McCarthy Wahlberg, Nicole Scherzinger, Ken Jeong and Robin Thicke – returns for season 10 on Wednesday, September 27.


Client: Fox

President, Marketing: Darren Schillace, Fox Entertainment

EVP Head of Creative Advertising: Scott Edwards, Fox Entertainment

SVP Creative Advertising: Brian Gawronski, Fox Entertainment

SVP Operations, Creative Advertising: Christy Cofer, Fox Entertainment

SVP Visual Innovation Studio: Ian MacRitchie, Fox Entertainment

VP Creative Advertising: Brandi Wismann, Fox Entertainment

VP Broadcast Design: Jesse Hallas, Fox Entertainment

Executive Director, Operations, Broadcast Design: Jeff Hazan, Fox Entertainment

Executive Director On-Air Promo: Sandy Collins, Fox Entertainment

Sr. Writer/Producer: Lindsay Carney, Fox Entertainment

Video Editor: Lance Larson, Fox Entertainment

Sound Editor: Gina DeVarona, Fox Entertainment

Music: Fox Entertainment Music Team

Inspired by key art created by:

VP Key Art: Michael Bassett, Fox Entertainment

Associate Director of Operations Key Art: Alexia Pahl, Fox Entertainment

Agency Key Art: Leroy & Rose

Agency: Versus

Managing Director: Rob Meyers

Executive Creative Director: Justin Barnes

Executive Producer, Business Strategy: Tony Kadillak

Head of Production: Kathryn Henderson

Director of Client Partnerships: Brent Lang

Senior Producer: Stefani Pimenta

Creative Director: Luis Aguirre

Tags: fox hot spots the masked singer versus

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