Matt Groening, legendary creator of The Simpsons and Futurama, leaned into his innate animation talents to promote his first show in 20 years, Netflix’s Disenchantment, in the UK.
Groening partnered with the UK’s free daily newspaper, Metro, to redesign the paper’s masthead and its entertainment pullout, called “Scene.” The DMG Media-owned paper, which tends to have a relatively high readership among young Brits, was the only UK paper Groening worked with.
“Working with Matt Groening and his team has been a process utterly devoid of disenchantment, as has the process of highlighting an animation that tackles such timely themes as mental health and millennial angst – and all with a feisty feminist hero at its heart,” said Sharon Lougher, head of features at Metro, according to The Drum. “Today’s reimagined paper is bound to entertain our young commuter audience, most of whom have grown up with Groening as fans of the infamous Simpson family.”
Disenchantment, which tells the story of a young princess who would rather party than marry, drops Friday, Aug. 17, on Netflix. The show stars Broad City’s Abbi Jacobson as Bean, a rebellious young royal who escapes her destiny by running off with her friends Elfo (Nat Faxon) and personal demon Luci (Eric Andre). The series is executive produced by Josh Weinstein, animated by Rough Draft Animation and produced by The Ululu Company.
READ MORE: The Drum