The bitch, in the form of Faye Dunaway’s Joan Crawford, is back just in time for Mother’s Day in IFC’s Sunday, May 10 marathon of the classic film. IFC cleverly scored the above spot to Elton John’s “The Bitch Is Back.”


SVP, Brand Marketing: Kevin Vitale

Creative Director: Fred Mullin

Writer/Producer: Jason Bylan

Editor: Angela Cheng

Director of Production: Laurie Mutschler

Senior Producer: Stephanie Aubrey

Music Supervisor: Linda Cohen

Music: “The Bitch Is Back”

Written by Elton John and Bernie Taupin

Performed by Elton John

Courtesy of Mercury Records Limited

Under license from Universal Music Enterprises

Tags: elton john ifc mommie dearest mother's day

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