Two years into Disney Plus, the streaming service has accrued several magical musical moments to share, from the movie of Broadway sensation Hamilton to Billie Eilish’s new cinematic concert experience Happier Than Ever: A Love Letter to Los Angeles.
“Disney Plus is aiming for a remarkable range of types of content on their platform, and nowhere is that more evident than in their music specials,” said Patrick Osbourne, co-director of Happier Than Ever, in a statement. “Bespoke, unique, often daring even, they are loudly proclaiming that this isn’t the Disney Channel, this isn’t sanded down or censored (ok, there were some missing f-bombs but in the grand scheme of things…), this is for everyone. It was wonderful to witness from the inside how supportive Disney was of the taste and vision of Billie and the rest of the filmmakers. We were left to our own creative devices and given the reins needed to really make something cool.”
The spot also features Taylor Swift’s Folklore: The Long Pond Sessions and Beyoncé’s Black Is King.
Client: Disney Plus
Executive Vice President, Marketing and Content Curation: Joe Earley
VP, Creative Marketing: Andy Baker
Director, Campaign Strategy: Angie Poston
Director, Creative Marketing: Jeff Heath
Senior Manager, Creative Strategy: Riehel Zereyhoune
Project Manager: Michael Vereide