National Geographic Channel is bringing back a revamped version of its game show, Brain Games, this time with the energetic Keegan-Michael Key as host.
The new version features lots of celebrity guests, such as Anthony Anderson, Marsai Martin,Ted Danson, Kristen Bell, Dax Shepard, Tiffany Haddish, Jack Black, Rebel Wilson, Drew Brees and more.
The above 60-second spot introduces Key and the revised format to viewers, while below are various trailers and key art for the show leading up to launch.
The overall campaign included elements for on-air, digital, social, mobile and print. Nat Geo’s in-house team created all of those assets with editorial help from Juniper Jones, Ignition Creative and Ultrabland; print help from The Refinery Creative and digital help from Neo-Pangea and Spaceman Digital.
Brain Games returned to Nat Geo on Monday, Jan. 20 at 8/7 c.
Featuring stars of ABC’s ‘Black-ish’, Anthony Anderson and Marsai Martin
EVP, Creative: Chris Spencer
VP, Creative: Tyler Korba
Senior Director, Strategy & Consumer Marketing: Katie Morrow
Digital Director: Alison Walsh
Design Director: Carla Daeninckx
Senior Producer: Chris Costa
Digital Producer: Meghan Gleason
Project Manager: Kendrah Polk
Print: The Refinery Creative