Nat Geo, with help from Washington, D.C.-based production company Fresh TV, perfectly marries editorial with clips in the above spot. 2020 was not the best but some of Nat Geo’s programming was and now that the holidays are here there’s some extra time to watch it.
Nat Geo promotes such programs as Life Below Zero, Gordon Ramsay: Unchartered and Trafficked with Mariana van Zeller as the worst of years finally closes out.
Client: National Geographic
Executive Writer/ Producer: Nicole Strong
Creative Director: Erin Newsome
Design Director: Carla Daeninckx
EVP, Creative: Chris Spencer
Project Manager: Isabella Alonzo
Agency: Fresh TV
Editor/ Producer: Rachel Vasey
Mix: Richard Humphries, Takoma Media