Nathan Carver has joined entertainment marketing agency Wild Card Creative Group as creative director of its creative content studio, 3AM, reporting to 3AM Executive Creative Director, Tynesha Williams.
In his new role, Carver will collaborate with all departments to ideate and execute campaigns that immerse audiences into entertainment, gaming and brand worlds through social, digital, experiential and content-driven creative.
“Nathan is a sharpshooter. A true conceptual heavyweight with a keen eye for design,” said Williams in a statement. “His penchant for world building and innovative content makes him an essential addition to the 3AM team. We’re excited for the creative energy and forward thinking he’ll bring to our clients.”
Carver previously served as one of the lead content creators for Netflix brand social at global creative agency Sid Lee. As associate creative director, he led campaigns and fan-centric content for The Midnight Sky, El Camino, Narcos, Ozark and Stranger Things. In addition to his entertainment work, Nathan has developed brand campaigns for Dos Equis, ESPN, Twitter, Google, McDonald’s, P&G, and Dickies for Sid Lee and companies such as R/GA and Possible.
As a division of Wild Card Creative Group – a full-service agency catering to clientele ranging from film, television and streaming to gaming, brands and more – content innovation studio 3AM focuses on “worldbuilding” to engage audiences worldwide. Recent 3AM projects include the 2021 Oscar campaign, adidas x Tyler “Ninja” Blevins Time In campaign and social campaigns for Fatherhood on Netflix, No Sudden Move on HBO Max, TNT’s Animal Kingdom and Freeform’s most-watched series premiere, Cruel Summer.