As the NFL prepares to launch its 100th season on Sept. 5, its titular network tapped 2C and Black Seven Creative to tease its live television program, Good Morning Football.

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The 30-second spot shows hosts Kay Adams, Nate Burleson, Peter Schrager and Kyle Brandt walking against a golden-hour New York City backdrop. Interlaced are clips of the show’s playful banter, chemistry and signature approach to sharing NFL news, stats and commentary.

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The project required a drone to capture many of the walking scenes and aerials. The team also used a jib to create fluid camera movements during a fast-moving, three-hour sunset shoot. Additional cutdowns were also developed for widespread broadcast and digital use.

Good Morning Football airs weekdays at 7 a.m. ET.


Client: NFL Network

EVP, Chief Marketing Officer: Tim Ellis

Senior VP, Media Marketing: Julie Haddon

VP, Franchise Marketing: Greg Polcsa

Senior Director, Marketing: Rhrett Nichols

Director, Marketing Production: Tony Isetta

Franchise Marketing Manager: Nicole Manos

Assistant Manager, Marketing: Stephanie Ruiz

Agency: Black Seven Creative

Director/Creative Director: David Roofthooft

Agency: 2C

President/Owner: Chris Sloan

Creative Director: Ben Frank

Executive Producer, Graphics: Bob Cobb

Lead Editor: Chris Volz

Color: Christian Santangelo

Assistant Editor: Kelly Lanman

Audio Engineer: Cesar Haliwa


Director of Photography: Jeff Sutch

Producer: Chris Stoerchle

Drone: Martin Hoffman

AD: Alan Shepard

Tags: 2c black seven creative good morning football nfl network

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