Nickelodeon’s preschool-focused channel Nick Jr. honored Asian American and Pacific Islander (AAPI) Heritage Month with this spot showing real kids celebrating their cultures and sharing their traditions with their friends and families.

Using docu-style footage of kids and their families, the channel aimed to affirm kids’ unique identities and support their mental health by helping them be proud of who they are.

Nick Jr. worked with Encino, Calif.-based agency Ringer to produce the spots, complete with candy-colored decorative graphics.


Client: Nickelodeon

CMO: Jenny Wall

SVP, Brand & Content Strategy: Sabrina Caluori

SVP, Executive Creative Director: Vincent Aricco

SVP, Preschool Brand Creative: Matthew Perreault

VP, Creative Director: Lauren Muir

VP, Creative Strategy & Editorial: Liza Steinberg

VP Animation and Motion Graphics: Kurt Hartman

Design Director: JungIn Yun

Animation Director: Rob Kohr

Sr Art Director: Kyungjoo Lee

Sr Designer: Thanh Nguyen

Jr Designer: Marissa Klick

Animation Supervisor: Michelle Acuna

Animation Lead: Amanda Clark

Animator: Yvonne Kwok

3D Generalist: Annie Chien

Motion Designer: Minha Kim, Seulgi Kim

Compositor: Brittany Laureano

Lighter/Renderer: Andrew Noh, Sebastian Rosero

Director of Graphics: Alessandra Sutera

Sr Graphics Manager: Dana Burkart

Senior Project Manager: Chunjee Bell

Post Production Manager: Melissa Miller

Supervising Producer: Jennifer Treuting

Producer: Jen Goodridge

Production Assistant: Yazmon Ector

Production Company: Ringer

Director: Rob Meltzer

Executive Producer: Silke Thompson

Head of Post: Daniel Elkayam

Tags: asian american pacific islander heritage month hot spots nick jr. nickelodeon ringer

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