Los Angeles-based NuContext has completed the second summer of its “HBCU to Hollywood” internship program, in which the production company brings a student from a historic Black college or university to Los Angeles to work with NuContext.
“We were thrilled to welcome Ja’Nya Augustine to the NuContext family as our 2022 HBCU to Hollywood intern,” said NuContext Founder Angela Guice in a statement. “Last year was a huge success giving real-world, life-changing experiences in the field for these talented students from Southern University Baton Rouge, and we were thrilled to have Ja’Naya join us on-set and in pre-production this summer.”
The program, which kicked off in 2021 after Guice worked at Louisiana’s Southern University to shoot the “Good As Hell” music video for pop star and Grammy winner Lizzo, provides the selected student with $5,000 to cover travel, living expenses and continuing education for a six-to-eight week internship with the agency.
“Southern and NuContext instantly synergized when we first crossed paths in 2019 while filming the Lizzo video,” said Southern University Communications Director Janene Tate, also in a statement. “Not only were students featured in this dynamic production, but they were also able to work directly with the crew in nearly every aspect. A spark was definitely ignited, as students saw an idea on a storyboard come to life as a video that garnered millions of views in its first days. NuContext made sure of that and they continue to make sure that students continue to have these relevant film industry experiences through this internship program.”
Chaselynn Grant was the program’s first intern last summer.
“My NuContext internship experience was something that I’ll never forget,” said Grant. “Being able to participate in the pre-planning of production was extraordinary. My favorite thing was being the talent production assistant where I was able to meet celebrities and assist them on-set. I think that it is important that people take a chance on HBCU students, not only because we are talented, but about 80% of HBCUs are African-American students who just want a chance to showcase their work ethic and hunger for the film industry.”
Augustine also met Guice during her 2019 trip, and then spent this summer working with the production company.
“Working with NuContext was a life-changing experience,” said Augustine. “I went to California, unsure about which career path I wanted to take in the entertainment industry, and I left with knowledge from every aspect of my field.”
Learn more about NuContext at Promax’s Agency Marketplace.