With an assist from Los Angeles-based creative agency NuContext, ABC takes viewers back to the ‘90s with the above spot influenced by VH1’s popular Behind the Music docuseries.
The spot, written by We Write Good, looks back at the time when girl group Nasty B’s was the hottest thing on the radio, hitting the top of the Billboard charts with every release. But as happens to so many bands, the Nasty B’s couldn’t keep it together when drama hit.
The series stars Eve, Naturi Naughton, Nadine Velazquez and Brandy as four women from Queens who had it all because they had each other and just as quickly had nothing.
Queens premieres Tuesday, Oct. 19 at 10 p.m. ET/PT on ABC.
[Images of Queens courtesy of ABC]
Creative, Editorial, Design and Post: ABC Entertainment Marketing
Writers: We Write Good
Production Company: NuContext