The number eight is the most auspicious number in Chinese culture, so it’s also auspicious that it forms the logo for drama-themed channel, CCTV8.
At the beginning of 2019, CCTV partnered with Beijing and Hong Kong-based creative agency Brand Energies to give it a brand refresh, which rolled out in October.
The new idents evolve from recognizable Chinese objects, such as red-and-gold fans into fireworks, ancient coins, flowers, swirling flames and more.
Creative Agency: Brand Energies
Motion Designer / Director: Jason Keeley
Producer: Celia Chapman
Compositor: Jonny Stopford
Post-production: Coffee & TV
Music: David Lowe