Set to the eternally catchy sound of Michael Jackson’s “Don’t Stop ‘Till You Get Enough,” New York Giants’ wide receiver Odell Beckham Jr. shimmies, jukes and dances through this Nike spot that’s a veritable ode to the man’s — and the boy’s — many, many, MANY gravity-defying catches.

It’s part of the brand’s campaign, “It’s only crazy until you do it.”

“Honestly, it sounds crazy enough but I don’t feel like I’ve done anything, really” he says in the spot’s start. But by the end, the truth is out: “I want to be legendary.”

He may not have a Super Bowl ring—and with the Giants currently in fourth place in the NFC East he probably won’t after this season either—but he’s still got time, right?



Client: Nike

Agency: Wieden + Kennedy Portland

Creative Directors: Alberto Ponte, Ryan O’Rourke

Copywriter/Art Director: Caio Mattoso/Lee Jennings

Creative Manager: Zilla Peoples

Integrated Production

Producer: Katie McCain

Executive Producers: Jake Grand, Krystle Mortimore

Head of Production: Matt Hunnicutt, Mike Davidson

Business Affairs: Alicia Willett

Director of Business Affairs: Amber Lavender

Account Team

Group Brand Director: Andre Gustavo

Brand Director: Luiza Prata Carvalho

Brand Executive: William Frazier


Global Group Strategy Director: Andy Lindblade

Brand Strategy Directors: Nathan Goldberg, Reid Schilperoort


North America Media Director: Reme DeBisschop

Media Planner: Anthony Holton

W+K Studios

Studio Designer: Matt Blum

Creative Manager: Zilla Peoples

Integrated Traffic Manager: Marie Hernandez

Integrated Traffic Supervisor: Tim Bell


Company: Joint

Editor: Eric Hill

Assistant Editors: Mimi Bergen

Post Producer: Chris Girard

Post Executive Producer: Leslie Carthy

VFX & Color

Company: Joint

Lead Flame Artist: Raphael Mosley

Flame Artist: Seth Silberfein

Flame Artist: Noah Poole

Flame Artist: David Jahns

Flame Artist: Kevin Alfoldy

VFX Executive Producer: Alex Thiesen


Company: Joint

Colorist: Jasmine Vasquez


Company: Joint

Mixer: Noah Woodburn/Natalie Huizenga

Tags: nike odell beckham jr.

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