“The search for justice never goes cold,” says former prosecutor Kelly Siegler in Oxygen’s launch promo for Cold Justice.
She stars in the reality investigation series from executive producer Dick Wolf, which ran on TNT for three seasons. Oxygen picked up the show as it completes its rebrand as a crime destination network for women.
The spot teases the return of the series that solves cold cases in small towns across the country. In the promo, the viewer is placed in a surreal world surrounded by overwhelming amounts of evidence and cases. Yet Siegler is unfazed by the seemingly hopeless odds as she marches forward towards justice.
Cold Justice premieres in July.
Network - Oxygen
EVP Marketing, Bravo/Oxygen – Ellen Stone
VP Creative & Brand Design, Oxygen/Sprout – Nancy Mazzei
Head of Production, Bravo/Oxygen/Sprout – Tom Bayer
Creative Director, Promos – Yanik Archer
Creative Director, Graphics – Kaori Sohma
Production Manager, Oxygen – Michelle Palmer
Director – Andrew Killoy
Editor – Matt Landin
Sound Design – Jon Dickson
Production Company – Pudding Boy