Samantha Bloom and Nancy Mazzei have been promoted at NBCUniversal’s Oxygen, said Ellen Stone, EVP, marketing, Bravo & Oxygen Media and PromaxBDA board member in a memo to staff.

Bloom has been named senior vice president of consumer marketing and promotion strategy, while Mazzei has moved up to senior vice president of creative and brand strategy at Oxygen.

Bloom rejoined Oxygen in 2014, and since then, she’s played a critical role in rebranding Oxygen first as a multicultural, female millennial network and now as a full-time crime destination.

Mazzei joined Oxygen to lead off-air creative efforts in 2014. Her ability to build and lead a team proved the key factor in expanding her responsibilities to include all on-air promotion and video, wrote Stone.


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