Pamela Levine has joined Disney General Entertainment to lead marketing at Disney Branded Television and National Geographic Content, said Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe, to whom Levine will jointly report.
Levine replaces Jayanta Jenkins who departed the post earlier this month.
In this role, Levine leads an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney Plus, as well as the Disney- and National Geographic-branded linear networks.
Levine comes to Disney from BookClub.com, where she served as chief marketing officer. Prior to that, she was president of worldwide theatrical marketing at Twentieth Century Fox Film, where she led campaigns for such movies as Hidden Figures, Logan, Murder on the Orient Express, The Greatest Showman, Deadpool 2 and Bohemian Rhapsody, which went on to claim a best actor Oscar for leading man Rami Malek.
Previously, Levine served as chief marketing officer at HBO, overseeing all marketing strategy, program and brand advertising, social and digital marketing, and licensing, merchandising and e-commerce for both HBO and Cinemax. Her team drove awards and viewership for such series as Game of Thrones, True Detective, Girls, Silicon Valley and Last Week Tonight with John Oliver. Levine also played an integral role in HBO’s digital platform strategy, including the launch of streaming service HBONow.
Prior to HBO, she held several positions at Twentieth Century Fox Film, including co-president of domestic film marketing, where she spearheaded the launch and growth of such franchises as X-Men, Ice Age and Night at the Museum.
“Pam is an incredibly accomplished executive whose extensive experience launching, reimagining, and growing big entertainment brands is unparalleled,” said Davis and Monroe in a joint statement. “She’s not only led marketing for some of the most successful film and television franchises of all time, but Pam has a stellar reputation as a strong, inspiring leader of high-performing, award-winning teams.”
Reporting to Levine are Chris Albert, executive vice president, marketing and publicity; Chris Spencer, executive vice president, creative marketing; Kristin Corrigan, senior vice president, marketing strategy; Jessica Bodaken, vice president, marketing production; Abby Ho, vice president, social media and engagement strategy; and Katie Morrow, vice president, media planning.
Levine, who holds a bachelor of arts in psychology from Boston University, will begin her new role on June 27. She will be based in Burbank, California, while also spending time in Washington, D.C., where National Geographic is based.
[Image of Pamela Levine courtesy of Disney Branded Television/Marc Goldberg]