In this cheeky campaign, Viacom CEEI’s Paramount Channel pulls back the curtain to reveal exactly what happens on a movie set. Suffice to say, the glitz and glamour of the movies is mostly in the eye of the beholder.
This campaign—featuring takes on action (above), Western and romance flicks—aired in Hungary, Poland and Romania. Production took place in Budapest with an assist from locally-based Melvin Productions.
The team also kept the vibe going for the campaign’s key art and social assets.
Client / Creative Agency / Post Production: Viacom CEEI
Production House: Melvin Productions
Creative Director: Daniel Kabai
Senior Creative Producer: András Martsa
Director: Viktor Horváth
Photo: László Mészáros
Producer: Péter Ráday
D.O.P.: Gábor Garai
Art Directors: Roland Budai, Attila Czurkó, Kristóf Kerényi
Production Design: Zsófi Tasnádi
Production Manager: Máté Varga
Sound Design: Tomek Siadak
Material Coordinator: Fanni Rieb
Creative Coordinator: Maria Otog
Production Manager: Zsófia Susztrik
Marketing Manager: Laura Eremia, Kira Pálfai
Senior Marketing Manager: Dóra Nikolits