Having expanded its graphics package over the past year, PBS Kids turned to its logo, which hadn’t been refreshed in two decades.

Working with global creative consultancy Lippincott, the iconic kids’ brand brushed up its mark with brighter colors – blue to accompany the PBS blue and green representing PBS Kids. “With feedback from parents, kids and experts in the field, the logo’s use of PBS Kids text only reinforces the beloved, trusted and familiar brand name and signals fun, safe, educational content for families,” said PBS Kids in a release.

The public broadcaster also recently expanded its brand packaging to be more reflective of the kids and families they serve – including a vibrant new color palette that conforms with accessibility standards along with whimsical topography and engaging design elements. The expanded package also incorporates new visuals that display a diversity of culture, race, ethnicity, geography, family structure, varying abilities, body types and more.

“We’re thrilled to unveil our new logo and branding updates, which are meant to bolster the PBS Kids mission by continuing to reflect and reach our audience in a multiplatform environment,” said Sara DeWitt, senior vice president and general manager, PBS Kids. “Our new logo is fun, welcoming and bright, and resonates with kids and parents as a new look for the PBS Kids brand that they love and trust.”

PBS Kids will debut its new logo on July 19.

Tags: lippincott logo refresh pbs kids

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