In advance of Warner Bros ‘ new movie, The Flash, Perfect Corp. is launching an interactive augmented reality (AR) experience via its beauty and photo-editing apps, YouCam Makeup and YouCam Perfect.

The Flash virtual experience allows YouCam users to virtually try on The Flash’s red lightning helmet and to decorate their posts with custom stickers from the movie and then tag those posts across their social media platforms with @YouCamApps and #TheFlash. YouCam Makeup allows users to virtually try-on and glow-up their selfies, while YouCam Perfect helps them edit those posts. Both apps are available for download in the Apple App and Google Play stores.

“Through the use of AI and AR virtual try-on we are creating impactful movie moments for The Flash fans inviting a completely new, hyper-engaged way to connect with their favorite superhero. We invite movie goers to step into their own cinematic The Flash adventure powered by AI and AR virtual try-on,” said Perfect Corp. Founder and CEO, Alice Chang in a statement.

The Flash, starring Ezra Miller, debuts in theaters in the U.S. on Friday, June 16 and internationally on Wednesday, June 14.

Tags: augmented reality perfect corp. the flash warner bros. youcam perfect youcammakeup

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