Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June.
Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
Listen in to hear what they have to say. And if you would like to watch this presentation, it’s available to Promax members here.
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