We all know that TV is changing quickly—Tuesday’s slew of HBO Max announcements coupled with Friday’s launch of Apple TV + is evidence of that. But that doesn’t mean that everything you’ve done to brand and market your show, your channel, your network and now, your streaming service, has to be discarded.

Instead, says Red Bee Creative’s Charlie Mawer, take the best of all of it and turn it into an entirely new approach for the complex world of TV in 2020 and beyond.

Listen in to this session taken from our June Conference in Los Angeles to hear what Mawer has to say.

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