Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group join to discuss a few topics near and dear to their hearts—how branding is changing in the new OTT world, how the agency has worked with partners such as ESPN and Discovery’s MotorTrend Network (pictured above) on rebrands and image campaigns and how agencies are integrating data and analytics into their day-to-day businesses.
Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam, which will discuss how OTT brands can rise above the chaos to develop and maintain brand loyalty. To join us in Amsterdam for two days of informative sessions and one gala awards evening, click below:
To listen to everything Pappalardo and Aratari have to say, tune in below:
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