Global entertainment marketing association Promax on Tuesday unveiled its prestigious “of the year” finalists for the 2023 Global Excellence Awards, which will be celebrated December 7 at NeueHouse Madison Square in New York City.
Finalists for Creative Marketing Team of the Year are FX, National Geographic, Netflix, Shemaroo Entertainment Ltd., The Walt Disney Company Europe & Africa and TV 2 Denmark.
Last year’s Global Excellence creative marketing team of the year was National Geographic, while Amsterdam-based DutchToast was named Global Excellence agency of the year.
Besides honoring the “of the year” winners, awards will be handed out in such categories as 360 campaign: brand image, program trailer, brand image promo campaign, in-house-program promo, documentary promo and many more with companies from all over the world competing in the event. Companies also compete amongst spots and campaigns across scripted, reality, news, sports, documentary, drama and comedy programming and for on-air, off-air, digital, social and branded campaigns.
To see all of this year’s Global Excellence finalists, go here.
Peer-based judges and juries met in New York, Los Angeles, Amsterdam and virtually over the past several weeks to vote and determine gold, silver and bronze winners.
The Promax Global Excellence Award finalists and winners are determined via two rounds of judging. The first round, which determines the finalists, is conducted via online voting. This round includes a diverse line-up of industry judges. Each entry is evaluated and scored based on overall creativity, originality of concept and message effectiveness.
The second round, in which a jury of industry peers selects the winners, was held via in-person gatherings in Amsterdam, Los Angeles and New York City and one virtual meeting. Promax Awards Committee Officer and Jury Chair Scott Edwards, executive vice president, creative advertising, Fox Entertainment, oversaw the proceedings.
This year’s Los Angeles jurists included Kenya Hardaway, senior vice president, integrated promotions, FX Networks; DeAnna Gravillis, CEO and co-founder, Gravillis Inc.; Chris Van Amburg former head of marketing, Apple TV Plus and Sony Picture Television; Linnea Hemenez, SVP, international marketing, Starz, and current Promax board co-chair; Alan Beard, CEO, Synonymous and current Promax board co-chair; Aaron Goldman, EVP, creative marketing, Disney Entertainment Television; Pia Chaozon Barlow, executive VP, marketing - HBO & Max Originals, Warner Bros Discovery; Michael McIntyre, CEO, Mocean; Stephen Bruno, VP, film marketing, Amazon MGM Studios; Rich Kim, head of marketing, Amazon Prime Video; Matt Hernandez, SVP, head of design, Paramount Streaming; Kjetil Njoten, global head of creative, Imax; Andy Baker, VP, marketing, Disney Plus, and Promax board secretary; and Stephanie Gibbons, president, creative, strategy & digital, multi-platform marketing, FX Networks and Promax board chair emeritus.
New York jurists were Kendrick Reid, SVP, executive creative director, brand creative, BET Media Group and Promax board treasurer; Erin Newsome, vice president, creative, The Walt Disney Company; Becca Schader, VP, creative marketing, Paramount Plus; Rosie Garschina, executive creative director, Trollbäck+Company; Jennifer Ball, senior vice president, marketing, research and insights, BBC Studios; Tim Nolan, executive creative director, A+E Networks; Kelli Miller, executive creative director/ partner, And/Or; Richard Gibson, VP creative - streaming, ViX (TelevisaUnivision); Eduardo Ruiz, president & general manager, A+E Networks Latin America; Eric Jones, vice president, creative originals & film, Peacock; Daniel Akers, VP creative, AMC Networks; and Puja Vohra, EVP, consumer marketing, Paramount.
And in Amsterdam, jurists were Jacob Weinreich, chief marketing officer, TV 2 Denmark; Lorenza Radici Blactot, SVP, marketing, Carburant; Natalie Boot, global VP FAST & content distribution, Insight TV; Julian Topehlen, managing & creative director, 13 Frames GmbH; Pablo Munoz, founding partner, Cøllage; Olivier Schaack, creative director, TV5 Monde; Unai Iparragirre, head of channels, EITB; Dung Nguyen, Head of Creative - Kids EMEA & BLX LOPs, Warner Bros. Discovery; Germán Sela, head of brand, Movistar Plus+ / Telefónica; Bas Alberts, creative director, DutchToast; Oana Galloway, senior creative, Netflix ; Maria Borrás, CEO, Comodo Screen; Davide Baldi, CEO, Dude; Aileen Madden, deputy managing director, Red Bee Creative; and Tassia Swulinska, design director, DixonBaxi.
Finally, this year’s virtual jurists were Carla Bekker, creative channel head, Birthmark Agency; André Takeda, VP creative services, Warner Bros Discovery; Fabienne Fourquet, CEO, 2btube; Roberto Bagatti, VP, head of brand and promotion, Rai Radio Televisione Italiana; Juan Carlos Ordóñez, owner/creative director, Visualzink; and Tracy Grandstaff, senior vice president, creative content marketing, NBC Entertainment.
Register now to join Promax at a night of connection and celebration in New York City!