In its last awards competition of 2021, global entertainment marketing association Promax has unveiled its “of the year” finalists of its 2021 Promax Global Excellence competition.
CNN, National Geographic, TNT4, TV 2 Denmark, V Creative ViacomCBS and ViacomCBS Creative EMEAA are all finalists in the creative marketing team of the year competition, while agencies Art Machine, Fig, Minus L, MullenLowe France, New Land and Open Road are competing for agency of the year.
In 2020, CNN and Known won these honors.
RELATED: See the 2021 Global Excellence finalists here.
Finalists are determined after the conclusion of judging. Each winning entry is assigned a number of points—three for gold, two for silver and one for bronze. (Bronze is only awarded in the North America and Global Excellence competitions.) Those points are tabulated to determine the six finalists in both categories—Creative Marketing Team of the Year and Agency of the Year.
Those finalists then advance to a Grand Jury composed of industry peers, which reviews all of the work submitted across the competition by each team and selects the winners.
Winners of the 2021 Global Excellence Awards will be announced on Thursday, Nov. 18 at 1 p.m. ET/7 pm C.E.T, via a virtual awards show. Sign up here to register.