Global entertainment marketing association Promax on Thursday announced its “Of the Year” finalists in the 2022 Promax Europe Awards competition.
Finalists for Creative Marketing Team of the Year are AMC Networks International Central and Northern Europe; Netflix Creative Studio; Netflix Italy; The Walt Disney Company Europe and Africa; TV 2 Denmark; and ViacomCBS Creative EMEAA.
To see all of this year’s finalists in the Promax Europe Awards, go here.
To determine the winners in the Promax Europe competition, two rounds of judging are held. The first round is conducted online, while the second is held with jury members meeting virtually.
The first round includes a diverse line up of industry judges from the entertainment marketing industry. Each entry is evaluated and scored based on overall creativity, originality of concept and message effectiveness. The first round of judging determines the finalists.
The top finalists in each category then advance to the final round for jury consideration. A jury of industry professionals deliberate over the finalist entries and decide the gold and silver winners.
This year’s jury was composed of Alexandra de Tournemire, marketing and communication director, SoWhen? – The Createch Company; Lewis Fennell, head of productions and operations, Zealot UK; Oana Galloway, creative lead, Netflix Netherlands; Niklas Gunnarsson, account director, Brokendoll AB; Jennifer Lawlor, senior vice president, DreamWorks, NBC Universal; Eugenia Martinez Barbazza, acting head of brand, Viaplay Group; Sasan Roohi, creative director, The Walt Disney Company; Antoine Tinguely, founder, Ramon + Pedro; Dessislava Topalova, marketing manager, TV channels, Nova Broadcasting Group and Jacob Weinreich, chief marketing officer, TV 2 Denmark.
Once winners are finalized and confirmed by the Promax awards team, each winning entry is assigned points, with gold winners earning three points and silver two points. The creative marketing team and agency of the year winners are decided by the final points tally.
Promax will honor the finalists and winners of the Promax Europe Awards on Thursday, September 8 at a virtual awards gala. Sign up now to attend!