On the strength of 356.5 million TV ad impressions, ABC sitcom Bless This Mess— starring Dax Shepherd and Lake Bell, who also executive produce—takes this week’s top spot, moving up from third place last time.
Meanwhile, fellow traditional broadcaster CBS sees military legal drama The Code slip to third from second.
Cable nets round out the week’s ranking, with Discovery promoting itself in second place with a sizzle reel built around the theme of “The future is now,” while HGTV hypes Restored by the Fords in fourth place and Food Network once again gives some love to Restaurant Impossible in fifth.
Notably, the Restored by the Fords promo earns the highest iSpot Attention Index (135) in our ranking, getting 35% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through April 14.
1) Bless This Mess, ABC
Attention Score: 87.07
Attention Index: 64 (36% more interruptions than avg.)
Imp. Types: National 90%, Local 8%, VOD/OTT 2%
In-network Value: $4,352,230
Out-of-network Est. Spend: $1,107,837
2) Discovery Channel, Discovery Channel
Attention Score: 91.32
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
In-network Value: $1,168,971
Out-of-network Est. Spend: $866,308
3) The Code, CBS
Attention Score: 93.65
Attention Index: 122 (22% fewer interruptions than avg.)
Imp. Types: National 89%, Local 10%, VOD/OTT 1%
In-network Value: $4,777,836
Out-of-network Est. Spend: $154,771
4) Restored by the Fords, HGTV
Attention Score: 94.61
Attention Index: 135 (35% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,860,323
Out-of-network Est. Spend: $294,887
5) Restaurant Impossible, Food Network
Attention Score: 93.44
Attention Index: 121 (21% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $570,642
Out-of-network Est. Spend: $836,647
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).