On the strength of 377 million TV ad impressions, a promo for ABC crime drama The Rookie tops this week’s Promo Mojo chart. ABC also scores two other spots in our ranking, grabbing third for its Roseanne successor The Conners and fourth for another new family sitcom, The Kids Are Alright.
Meanwhile, Discovery plugs the ninth season of its enduring reality hit Gold Rush at number two, and CBS serves up a promo for its comedy-drama God Friended Me at number five.
Notably, Gold Rush earns the highest iSpot Attention Index (120) in our ranking, getting 20 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Oct. 14.
[Images of The Rookie courtesy of ABC]
1) The Rookie, ABC
Attention Score: 86.60
Attention Index: 63 (37% more interruptions than avg.)
Imp. Types: National 87%, Local 11%, VOD/OTT 2%
In-network Value: $4,420,366
Out-of-network Est. Spend: $913,320
2) Gold Rush, Discovery Channel
Attention Score: 93.20
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 88%, Local 11%, VOD/OTT 1%
In-network Value: $1,499,168
Out-of-network Est. Spend: $575,342
3) The Conners, ABC
Attention Score: 90.05
Attention Index: 85 (15% more interruptions than avg.)
Imp. Types: National 90%, Local 7%, VOD/OTT 3%
In-network Value: $3,594,293
Out-of-network Est. Spend: $304,512
4) The Kids Are Alright, ABC
Attention Score: 92.25
Attention Index: 109 (9% fewer interruptions than avg.)
Imp. Types: National 91%, Local 6%, VOD/OTT 3%
In-network Value: $2,294,345
Out-of-network Est. Spend: $350,685
5) God Friended Me, CBS
Attention Score: 87.77
Attention Index: 69 (31% more interruptions than avg.)
Imp. Types: National 95%, Local 5%, VOD/OTT 2%
In-network Value: $3,783,246
Out-of-network Est. Spend: $166,419
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).